Sampireun - ᮞᮃᮙ᮪ᮕᮤᮛᮩᮔ᮪

The Philosophy Behind “Sampireun” – A Place to Pause, to Belong, to Give Back

man in white shirt riding bicycle on road during daytime
man in white shirt riding bicycle on road during daytime

Sampireun” is a poetic word from the Sundanese language, traditionally spoken in West Java, Indonesia. Rooted in local wisdom, it carries the gentle meaning of “a place to stop by, to rest, and to refresh oneself.” More than a physical space, Sampireun reflects a philosophy of welcoming, where visitors are not just guests, but part of a shared life rhythm that honours nature, community, and simplicity.

With Sampireun Hideaway, we carry forward this timeless spirit; not as a name, but as a purpose. Nestled in the highlands of Garut, our sanctuary is designed to help you pause from the rush of modern life, and reconnect with the authenticity of culture and place.

Here, your journey is not only about rest, but about discovery.

We invite you to walk through endless green paddy fields, explore the steaming crater of Kamojang, and witness the beauty of handcrafted "Akar Wangi" traditions passed down through generations; from the rhythms of Calung music, to the grace of pencak silat, and the soulful stories behind every cup of herbal “Teh Kewer.”

Sampireun Hideaway is deeply committed to community-based tourism. Every visit you make directly supports local families, empowers traditional artisans, and helps preserve the cultural and environmental heritage of our homeland. This is not just about travel; it’s about belonging, about giving back to the land and people who make your journey meaningful.

So when you visit West Java, Indonesia, let Sampireun be your home between moments; a place where you’re not just stopping by, but becoming part of something enduring, something real.

Create your Journey with Sampireun Hideaway – your sanctuary of culture, nature, and calm.

Our mission

To become a sanctuary of culture, nature, and calm that preserves, celebrates, and revives Sundanese traditions. Every guest experience contributes to the sustainability of local heritage and empowers the community.

Our vision

  • To create authentic and immersive cultural experiences rooted in Sundanese language, arts, and philosophy.

  • To prioritise local impact by working directly with communities, traditional artisans, and farmers.

  • To nurture and promote “tata krama” (respectful behaviour and cultural etiquette) as the foundation of Sundanese hospitality.

  • Collaborate with educational institutions like Universitas Pendidikan Indonesia in research, preservation, and cultural education.

  • To inspire future generations to value and protect the richness of their own cultural identity.

We believe tourism can be a force for good.

when done with purpose, humility, and care for those who call this land home. At Sampireun Hideaway, guests don’t just visit - they become part of a movement to keep Sunda alive.

Our team

Our strength lies in our individuality. Set up by Esther Bryce, the team strives to bring in the best talent in various fields, from architecture to interior design and sales.

woman wearing black scoop-neck long-sleeved shirt
woman wearing black scoop-neck long-sleeved shirt
Esther Bryce

Founder / Interior designer

woman in black blazer with brown hair
woman in black blazer with brown hair
Lianne Wilson

Broker

man standing near white wall
man standing near white wall
Jaden Smith

Architect

woman smiling wearing denim jacket
woman smiling wearing denim jacket
Jessica Kim

Photographer